Press release – November 2011
In 2009 VOLA launched its new concept of built-in modular towel warmer for central heating installations. Now the award-winning VOLA towel warmer is also available for electric connection.
VOLA belongs to the generation of design icons from the Golden Age of Danish Design.
The first VOLA taps and mixers were designed in 1968 by the Danish architect and designer Arne Jacobsen. VOLA celebrated its 40 years on the market by launching new products under the headline Celebrating continuity Celebrating change.
During the 1960s, Arne Jacobsen strived to ‘clean-up’ the aesthetic chaos found in most bathrooms of the day, caused by the various functional fittings and devices. At the time, the bathroom was seen merely as a functional room, so in a way Arne Jacobsen was amongst the first to introduce design to the bathroom area.
VOLA is taking further steps along this path. VOLA continues to extend its reputation for international design. In 2009 the company introduced a completely new concept of personalised design options for towel warming for the functional yet stylish bathroom.
In place of the more common radiator-style towel warmer, VOLA launched its built-in modular heated towel rail for individual design solutions, a modular system of bars that could be positioned according to customer requirements.
In line with the VOLA trademark style, the new towel warmer is a built-in unit where all the technical units are hidden behind the wall. It is designed as a flexible system of bars which can be combined in number and location as to fit any given interior design or tiles arrangement. This concept allows maximum freedom and provides a perfect design solution for any modern bathroom.
Each built-in unit is produced according the wishes of each single customer and shipped from the VOLA factory in Denmark within few days. So once again VOLA is taking the lead when it comes to integrating design and function with production and logistics.
The VOLA towel warmer is designed by Aarhus Arkitekterne A/S. The VOLA towel warmer won the GOOD DESIGN Award 2009 presented by The Chicago Athenaeum: Museum of Design and Architecture and is nominated for the German Designpreis 2011.
The VOLA towel warmer comes in high polished chrome, brushed chrome and brushed stainless steel
Birthe Tofting, VOLA A/S
Director of International Sales, Marketing & HR
Tel: +45 76284822
Hi res photos available for download on http://www.vola.com/Default.aspx?id=75